ABOUT
YULIA YEFIMTCHUK – IS WOMENSWEAR AND UNISEX DESIGNER WHO LIVES AND WORKS IN KYIV
IN 2014 YULIA YEFIMTCHUK WAS NOMINATED WITH OPENING CEREMONY DISTINCTION DURING HYERES FESTIVAL IN FRANCE
IN 2015 YULIA YEFIMTCHUK WAS SHORTLISTED FOR WOOLMARK PRIZE
YULIA YEFIMTCHUK ESTABLISHED HER EPONYMOUS LABEL YULIA YEFIMTCHUK+ IN KYIV IN 2015
YULIA YEFIMTCHUK+ IS AN INDEPENDENT, UNCONVENTIONAL FASHION BRAND OF CONCEPTUAL WOMENSWEAR AND UNISEX CLOTHES WITH A STRONG CUT MINIMALISTIC ELEMENTS OF UNIFORM AND WORKWEAR. THE BRAND DRAWS INSPIRATION FROM THE NOSTALGIA OF THE 1920 - 1980 YEARS, USES THE CYRILLIC ALPHABET AS AN INTERPRETATION OF POSTERS AND SLOGANS.
BRAND COMMUNICATES ITS APPROACH THROUGH VISUAL CONTENT – SHOOTINGS, VIDEOS, COVERAGE IMPORTANT SOCIAL AND POLITICAL SUBJECTS, RESEARCHING THE PAST, PREDICTING THE FUTURE, FINDING CONNECTIONS. SO WE BELIEVE THAT A BRAND CAN INFLUENCE PEOPLE PERCEPTION OF FASHION, SEXUALITY AND ATTITUDE EACH OTHER THROUGH ART.
YULIA YEFIMTCHUK+ IS FEATURED IN THE EDITORIALS OF IMPORTANT PUBLICATIONS SUCH AS 032C, AMERICAN VOGUE, VOGUE ITALIA, VOGUE JAPAN, VOGUE RUSSIA, VOGUE UKRAINE, SLEEK, I-D, DAZED AND CONFUZED, GINZA, WONDERLAND, METAL, NOWFASHION, NYLON JAPAN, SPUR, SPIEGEL, FORBES, HARPER`S BAZAAR CHINA, OFFICE MAGAZINE, HYPEBEAST, ETC.